Beer Goggles Guerilla Marketing Campaign

Please view our Guerilla Marketing Campaign titled "Beer Goggles". Please leave comments and feedback about our campaign to raise awareness on the topic of binge drinking.


The link below is a survey for the American Advertising Federation. It is comprised of questions to survey how effective the RAW (Responsiblity Always Wins) campaign was on campus. Please take the time to take the survey.

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA

RAW exhibits

I visited two RAW exhibits this week. The first one I saw was the display case in the Student Center across from McDonald's. This exhibit was very interesting it had a pile of beer cans on the bottom of the display case with topless barbies holding binge drinking facts. Some facts had to do with sexual violence due to binge drinking as well. The background had RAW in big letters with binge drinking facts all over it. I believe this campaign was effective. It drew me in when I found the exhibit. I took a careful look at all the statistics and facts. It also made me aware of how responsible one should be while drinking with all the facts given. I believe that the project could have been implemented better with a different location. The location of the display case was not one that many people walked across. It took me quite some time to figure out where it was. Also, the topless barbies I did not really understand. I thought maybe it had a correlation with sexual violence due to binge drinking but, I was not sure. If the concept of the barbies was explained I would definitely understand the display case.

The second exhibit I was a part of and viewed was the mock pass out today on campus. The speaker really put things into perspective by telling us stories. Also, the pass out was very effective in showing our fight against irresponsible drinking. The only thing I would change is the time of the mock pass out. If the mock pass out was done in a passing period it would draw more people to view it and may create more engagement with other students.

These activities created a lot of buzz around campus. People were confronted and directly affected by different exhibits. Activities help with the awareness of binge drinking because it directly relates to the student base. They are helping college students to be responsible instead of scaring them or giving them facts that do not relate to them. All in all the RAW week was an overall successful week to bring awareness to the campus about binge drinking.

exam questions

Questions for exam 1

1. Two major marketing trends are

A. ACCOUNTABILITY AND CHANGE IN TASKS
B. GLOBAL MARKETPLACE AND MEDIA
C. SENDER AND ENCODING
D. LOGOS AND MEDIA

answer:A

2.The four P's of marketing are:

A. PRODUCT, PLACE, PURPOSE, PROMOTION
B. PRODUCT, PRICE, PLACE, PROMOTION
C. PRODUCT, PIECE, PURPOSE, PROMOTION
D. PRODUCT, POSITION, PLACE, PROMOTION

answer: B

3.Which statement about corporate logos is false?

A. Should be easily recognizable
B. Should be familiar
C. Should elicit consensual meaning among customers
D. Should evoke negative feelings

answer: D