Questions for exam 1
1. Two major marketing trends are
A. ACCOUNTABILITY AND CHANGE IN TASKS
B. GLOBAL MARKETPLACE AND MEDIA
C. SENDER AND ENCODING
D. LOGOS AND MEDIA
answer:A
2.The four P's of marketing are:
A. PRODUCT, PLACE, PURPOSE, PROMOTION
B. PRODUCT, PRICE, PLACE, PROMOTION
C. PRODUCT, PIECE, PURPOSE, PROMOTION
D. PRODUCT, POSITION, PLACE, PROMOTION
answer: B
3.Which statement about corporate logos is false?
A. Should be easily recognizable
B. Should be familiar
C. Should elicit consensual meaning among customers
D. Should evoke negative feelings
answer: D
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