Tuesday, February 3, 2009

exam questions

Questions for exam 1

1. Two major marketing trends are

A. ACCOUNTABILITY AND CHANGE IN TASKS
B. GLOBAL MARKETPLACE AND MEDIA
C. SENDER AND ENCODING
D. LOGOS AND MEDIA

answer:A

2.The four P's of marketing are:

A. PRODUCT, PLACE, PURPOSE, PROMOTION
B. PRODUCT, PRICE, PLACE, PROMOTION
C. PRODUCT, PIECE, PURPOSE, PROMOTION
D. PRODUCT, POSITION, PLACE, PROMOTION

answer: B

3.Which statement about corporate logos is false?

A. Should be easily recognizable
B. Should be familiar
C. Should elicit consensual meaning among customers
D. Should evoke negative feelings

answer: D

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