As I was looking in my room I decided that my BCBG Max Azria coat was something I put much thought into before purchasing. The five things that came to mind immediately after thinking about the brand was fashion, quality, expensive, trendy, and unique. My perception of the brand is shaped by the logo and used in all the apparel,outerwear and accessories. The quality of the product gives me a very pleased perception of the product. The top ten words on brandtags.net were
expensive,fashion,clothing,shoes,stylish,dresses,European,confusing,no idea,and overpriced. My opinion was closely related to the top ten brand tags for the most part. The brand tag was very short compared to other brand tags or people had no idea what the brand was. This means that the brand is not a universally known brand. A difference in my tags compared to the brand tags was quality and overpriced. I am a regular consumer of products from that brand, so I feel that it is a quality brand. Some other person may have had a different experience than me. The brand tags do not change my opinion about the brand.
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