The "Persuaders" Video

The Persuaders video was an interesting video by Frontline. It was about the impact of advertising on consumers. We are basically as consumers engulfed in many different forms of advertisements on a daily basis. The beginning scene takes place in New York City where the multitude of advertisements is overwhelming.

The movie talks about many different companies who have used different paths of advertisements that have proven to be successful. For example, Song Airlines and Saturn brand cars have proven to be successful in emotionally branding their products to their demographics. This example ties in with why people are so attached to a certain brand. For Saturn families chose to vacation their for their brand loyalty to Saturn instead of going to Disney World or other vacation hot spots.

The common elements of the persuasion strategies of marketing and advertising are doing what the public wants. A guerrilla marketing stunt is shown where an advertisement is projected on a skyscraper. Also, emotional branding is used to make that connection with the consumer. These are ways that advertisers and marketers are using to not only build a connection, but turn that consumer into a loyal customer.

This movie was very interesting to watch and gave great information on how companies are advertising with the growing technology. This ties in to how our society is heading into greater technological advances,and where advertising is going to persuade our consumers. TiVo has impacted advertisements because people can record shows and fast forward through the commercials. Advertisers are now trying to combine both advertising and television programs by merging them together. The advertisers of Absolute vodka tied in their promotion of Absolute hunk with the popular show Sex and the City.

Blog Assignment #7: Exam 2 Review

Here are questions to help with the exam!

Question 1: (chapter 3) The word that matches the following defintion is...(previously chosen vendor, intends to replace order is....)

A. MODIFIED REBUY
B. STRAIGHT REBUY
C. NEW TASK PURCHASING DECISION
D. PERSONAL OBJECTIVES

ANSWER: B

Question 2:(chapter 4) Geodemographic Segmentation combines:

A. Demographic census data
B. Geographic information
C. Psychographic information
D. ALL OF THE ABOVE

ANSWER: D

Question 3: (chapter 5) Which of the following goals is NOT an advertising goal?

A. TO BUILD BRAND IMAGE
B. TO INFORM
C. TO PERSUADE
D. TO MAKE A PROFIT

ANSWER: D


Question 4: (chapter 6) Which of the following are appeals of advertising?

A. FEAR
B. HUMOR
C. SEX
D. MUSIC
E. ALL OF THE ABOVE

ANSWER: E