Blog Assignment #7: Exam 2 Review

Here are questions to help with the exam!

Question 1: (chapter 3) The word that matches the following defintion is...(previously chosen vendor, intends to replace order is....)

A. MODIFIED REBUY
B. STRAIGHT REBUY
C. NEW TASK PURCHASING DECISION
D. PERSONAL OBJECTIVES

ANSWER: B

Question 2:(chapter 4) Geodemographic Segmentation combines:

A. Demographic census data
B. Geographic information
C. Psychographic information
D. ALL OF THE ABOVE

ANSWER: D

Question 3: (chapter 5) Which of the following goals is NOT an advertising goal?

A. TO BUILD BRAND IMAGE
B. TO INFORM
C. TO PERSUADE
D. TO MAKE A PROFIT

ANSWER: D


Question 4: (chapter 6) Which of the following are appeals of advertising?

A. FEAR
B. HUMOR
C. SEX
D. MUSIC
E. ALL OF THE ABOVE

ANSWER: E