BCBG Maz Azria- blog post 3

As I was looking in my room I decided that my BCBG Max Azria coat was something I put much thought into before purchasing. The five things that came to mind immediately after thinking about the brand was fashion, quality, expensive, trendy, and unique. My perception of the brand is shaped by the logo and used in all the apparel,outerwear and accessories. The quality of the product gives me a very pleased perception of the product. The top ten words on brandtags.net were
expensive,fashion,clothing,shoes,stylish,dresses,European,confusing,no idea,and overpriced. My opinion was closely related to the top ten brand tags for the most part. The brand tag was very short compared to other brand tags or people had no idea what the brand was. This means that the brand is not a universally known brand. A difference in my tags compared to the brand tags was quality and overpriced. I am a regular consumer of products from that brand, so I feel that it is a quality brand. Some other person may have had a different experience than me. The brand tags do not change my opinion about the brand.

Gap Khaki Commercial

Gap Khaki Commercial

While browsing YouTube I thought about what would be my favorite commercial. I chose the Gap Khaki commercial as my favorite form of advertisement. The dancing, singing and apparel choices really grabbed my attention and made me want to buy a pair of their khaki pants. The theme tune is very catchy and makes the viewer want to sing a long with the commercial. The swing dancing along with wearing the apparel shows the ease, movement and versatility of the product. The people in the commercial are smiling and having fun while wearing the clothing from Gap. Gap in the late 90's was very effective with their commercials. They used Madonna and Sarah Jessica Parker to star in their commercials. This brought on an image to the Gap brand. The khaki commercial was very effective in advertising the fun, versatile and classic khaki pant. This commercial was one of many great advertising tools for the Gap brand.

Goals for the Semester

My goals for Principles of Advertising:

1. Gain a better knowledge of advertising in general
2. Obtain a good grade in the course
3. Interact with other people in the group activities