Sunday, April 12, 2009
Blog Assignment 10
The store that I entered recently that is a specialty store or an exclusive brand store is Hollister. I have been in the store before, but I have not shopped at the store since High School. The type of perception I have of the store is the California surf girl and guy. The age range is between 13-17. The store portrays this perception by the ambience and overall aesthetic appeal. The store has surfboards hanging from the seal, signage about California, and palm tree and California style visuals as well. My experience with the sales associates was pretty routine including a introduction as I entered, one sales person asked if I needed assistance and greeting as I left. I was just browsing the store, so I did not get much one on one help. For the most part, I received satisfactory sales associate help. The products and goods on display were apparel and accessories. Most of the apparel had California sayings on it. My perception has remained the same after entering the store for another time. Not, much has changed except for the apparel.
Tuesday, April 7, 2009
Blog Assignment 9
Here are the 5 questions for Exam 3! Good Luck!
CHAPTER 8
1. The ad campaign scheduling can include the following forms EXCEPT:
a. continuous campaign
b. pulsating campaign
c. flighting campaign
d. frequent campaign
ANSWER: D
2. The advantages of television are all of the following EXCEPT:
a. high reach
b. high frequency potential
c. low cost per contact
d. channel surfing during commercials
ANSWER: D
VIDEO: "The Persuaders"
3. The two companies that have proven to be successful in emotionally branding their products to their demographics are:
a. Song airlines and Saturn brand cars
b. Toyota brand cars and Hyundai brand cars
c. Hyundai brand cars and Southwest airlines
d. United airlines and Honda brand cars
ANSWER: A
CHAPTER 9
4. Which of the following is a type of trade allowance:
a. off-invoice allowance
b. drop-ship allowance
c. slotting fees
d. exit fees
e. all of the above
ANSWER: E
CHAPTER 10
5. The problems with COUPONS are:
a. reduced revenue
b. mass cutting
c. counterfeiting
d. illegal Internet distribution
e. all of the above are problems with coupons
ANSWER: E
CHAPTER 8
1. The ad campaign scheduling can include the following forms EXCEPT:
a. continuous campaign
b. pulsating campaign
c. flighting campaign
d. frequent campaign
ANSWER: D
2. The advantages of television are all of the following EXCEPT:
a. high reach
b. high frequency potential
c. low cost per contact
d. channel surfing during commercials
ANSWER: D
VIDEO: "The Persuaders"
3. The two companies that have proven to be successful in emotionally branding their products to their demographics are:
a. Song airlines and Saturn brand cars
b. Toyota brand cars and Hyundai brand cars
c. Hyundai brand cars and Southwest airlines
d. United airlines and Honda brand cars
ANSWER: A
CHAPTER 9
4. Which of the following is a type of trade allowance:
a. off-invoice allowance
b. drop-ship allowance
c. slotting fees
d. exit fees
e. all of the above
ANSWER: E
CHAPTER 10
5. The problems with COUPONS are:
a. reduced revenue
b. mass cutting
c. counterfeiting
d. illegal Internet distribution
e. all of the above are problems with coupons
ANSWER: E
Subscribe to:
Comments (Atom)