Blog Assignment 9

Here are the 5 questions for Exam 3! Good Luck!

CHAPTER 8

1. The ad campaign scheduling can include the following forms EXCEPT:
a. continuous campaign
b. pulsating campaign
c. flighting campaign
d. frequent campaign

ANSWER: D

2. The advantages of television are all of the following EXCEPT:
a. high reach
b. high frequency potential
c. low cost per contact
d. channel surfing during commercials

ANSWER: D

VIDEO: "The Persuaders"

3. The two companies that have proven to be successful in emotionally branding their products to their demographics are:

a. Song airlines and Saturn brand cars
b. Toyota brand cars and Hyundai brand cars
c. Hyundai brand cars and Southwest airlines
d. United airlines and Honda brand cars

ANSWER: A

CHAPTER 9

4. Which of the following is a type of trade allowance:
a. off-invoice allowance
b. drop-ship allowance
c. slotting fees
d. exit fees
e. all of the above

ANSWER: E

CHAPTER 10

5. The problems with COUPONS are:
a. reduced revenue
b. mass cutting
c. counterfeiting
d. illegal Internet distribution
e. all of the above are problems with coupons

ANSWER: E