Blog Assignment 10

The store that I entered recently that is a specialty store or an exclusive brand store is Hollister. I have been in the store before, but I have not shopped at the store since High School. The type of perception I have of the store is the California surf girl and guy. The age range is between 13-17. The store portrays this perception by the ambience and overall aesthetic appeal. The store has surfboards hanging from the seal, signage about California, and palm tree and California style visuals as well. My experience with the sales associates was pretty routine including a introduction as I entered, one sales person asked if I needed assistance and greeting as I left. I was just browsing the store, so I did not get much one on one help. For the most part, I received satisfactory sales associate help. The products and goods on display were apparel and accessories. Most of the apparel had California sayings on it. My perception has remained the same after entering the store for another time. Not, much has changed except for the apparel.