Blog Assignment 10

The store that I entered recently that is a specialty store or an exclusive brand store is Hollister. I have been in the store before, but I have not shopped at the store since High School. The type of perception I have of the store is the California surf girl and guy. The age range is between 13-17. The store portrays this perception by the ambience and overall aesthetic appeal. The store has surfboards hanging from the seal, signage about California, and palm tree and California style visuals as well. My experience with the sales associates was pretty routine including a introduction as I entered, one sales person asked if I needed assistance and greeting as I left. I was just browsing the store, so I did not get much one on one help. For the most part, I received satisfactory sales associate help. The products and goods on display were apparel and accessories. Most of the apparel had California sayings on it. My perception has remained the same after entering the store for another time. Not, much has changed except for the apparel.

Blog Assignment 9

Here are the 5 questions for Exam 3! Good Luck!

CHAPTER 8

1. The ad campaign scheduling can include the following forms EXCEPT:
a. continuous campaign
b. pulsating campaign
c. flighting campaign
d. frequent campaign

ANSWER: D

2. The advantages of television are all of the following EXCEPT:
a. high reach
b. high frequency potential
c. low cost per contact
d. channel surfing during commercials

ANSWER: D

VIDEO: "The Persuaders"

3. The two companies that have proven to be successful in emotionally branding their products to their demographics are:

a. Song airlines and Saturn brand cars
b. Toyota brand cars and Hyundai brand cars
c. Hyundai brand cars and Southwest airlines
d. United airlines and Honda brand cars

ANSWER: A

CHAPTER 9

4. Which of the following is a type of trade allowance:
a. off-invoice allowance
b. drop-ship allowance
c. slotting fees
d. exit fees
e. all of the above

ANSWER: E

CHAPTER 10

5. The problems with COUPONS are:
a. reduced revenue
b. mass cutting
c. counterfeiting
d. illegal Internet distribution
e. all of the above are problems with coupons

ANSWER: E

The "Persuaders" Video

The Persuaders video was an interesting video by Frontline. It was about the impact of advertising on consumers. We are basically as consumers engulfed in many different forms of advertisements on a daily basis. The beginning scene takes place in New York City where the multitude of advertisements is overwhelming.

The movie talks about many different companies who have used different paths of advertisements that have proven to be successful. For example, Song Airlines and Saturn brand cars have proven to be successful in emotionally branding their products to their demographics. This example ties in with why people are so attached to a certain brand. For Saturn families chose to vacation their for their brand loyalty to Saturn instead of going to Disney World or other vacation hot spots.

The common elements of the persuasion strategies of marketing and advertising are doing what the public wants. A guerrilla marketing stunt is shown where an advertisement is projected on a skyscraper. Also, emotional branding is used to make that connection with the consumer. These are ways that advertisers and marketers are using to not only build a connection, but turn that consumer into a loyal customer.

This movie was very interesting to watch and gave great information on how companies are advertising with the growing technology. This ties in to how our society is heading into greater technological advances,and where advertising is going to persuade our consumers. TiVo has impacted advertisements because people can record shows and fast forward through the commercials. Advertisers are now trying to combine both advertising and television programs by merging them together. The advertisers of Absolute vodka tied in their promotion of Absolute hunk with the popular show Sex and the City.

Blog Assignment #7: Exam 2 Review

Here are questions to help with the exam!

Question 1: (chapter 3) The word that matches the following defintion is...(previously chosen vendor, intends to replace order is....)

A. MODIFIED REBUY
B. STRAIGHT REBUY
C. NEW TASK PURCHASING DECISION
D. PERSONAL OBJECTIVES

ANSWER: B

Question 2:(chapter 4) Geodemographic Segmentation combines:

A. Demographic census data
B. Geographic information
C. Psychographic information
D. ALL OF THE ABOVE

ANSWER: D

Question 3: (chapter 5) Which of the following goals is NOT an advertising goal?

A. TO BUILD BRAND IMAGE
B. TO INFORM
C. TO PERSUADE
D. TO MAKE A PROFIT

ANSWER: D


Question 4: (chapter 6) Which of the following are appeals of advertising?

A. FEAR
B. HUMOR
C. SEX
D. MUSIC
E. ALL OF THE ABOVE

ANSWER: E

Beer Goggles Guerilla Marketing Campaign

Please view our Guerilla Marketing Campaign titled "Beer Goggles". Please leave comments and feedback about our campaign to raise awareness on the topic of binge drinking.


The link below is a survey for the American Advertising Federation. It is comprised of questions to survey how effective the RAW (Responsiblity Always Wins) campaign was on campus. Please take the time to take the survey.

http://spreadsheets.google.com/viewform?formkey=cGdpM3ZvRmRndGdIOTBQZUVmN3gyZHc6MA

RAW exhibits

I visited two RAW exhibits this week. The first one I saw was the display case in the Student Center across from McDonald's. This exhibit was very interesting it had a pile of beer cans on the bottom of the display case with topless barbies holding binge drinking facts. Some facts had to do with sexual violence due to binge drinking as well. The background had RAW in big letters with binge drinking facts all over it. I believe this campaign was effective. It drew me in when I found the exhibit. I took a careful look at all the statistics and facts. It also made me aware of how responsible one should be while drinking with all the facts given. I believe that the project could have been implemented better with a different location. The location of the display case was not one that many people walked across. It took me quite some time to figure out where it was. Also, the topless barbies I did not really understand. I thought maybe it had a correlation with sexual violence due to binge drinking but, I was not sure. If the concept of the barbies was explained I would definitely understand the display case.

The second exhibit I was a part of and viewed was the mock pass out today on campus. The speaker really put things into perspective by telling us stories. Also, the pass out was very effective in showing our fight against irresponsible drinking. The only thing I would change is the time of the mock pass out. If the mock pass out was done in a passing period it would draw more people to view it and may create more engagement with other students.

These activities created a lot of buzz around campus. People were confronted and directly affected by different exhibits. Activities help with the awareness of binge drinking because it directly relates to the student base. They are helping college students to be responsible instead of scaring them or giving them facts that do not relate to them. All in all the RAW week was an overall successful week to bring awareness to the campus about binge drinking.

exam questions

Questions for exam 1

1. Two major marketing trends are

A. ACCOUNTABILITY AND CHANGE IN TASKS
B. GLOBAL MARKETPLACE AND MEDIA
C. SENDER AND ENCODING
D. LOGOS AND MEDIA

answer:A

2.The four P's of marketing are:

A. PRODUCT, PLACE, PURPOSE, PROMOTION
B. PRODUCT, PRICE, PLACE, PROMOTION
C. PRODUCT, PIECE, PURPOSE, PROMOTION
D. PRODUCT, POSITION, PLACE, PROMOTION

answer: B

3.Which statement about corporate logos is false?

A. Should be easily recognizable
B. Should be familiar
C. Should elicit consensual meaning among customers
D. Should evoke negative feelings

answer: D

BCBG Maz Azria- blog post 3

As I was looking in my room I decided that my BCBG Max Azria coat was something I put much thought into before purchasing. The five things that came to mind immediately after thinking about the brand was fashion, quality, expensive, trendy, and unique. My perception of the brand is shaped by the logo and used in all the apparel,outerwear and accessories. The quality of the product gives me a very pleased perception of the product. The top ten words on brandtags.net were
expensive,fashion,clothing,shoes,stylish,dresses,European,confusing,no idea,and overpriced. My opinion was closely related to the top ten brand tags for the most part. The brand tag was very short compared to other brand tags or people had no idea what the brand was. This means that the brand is not a universally known brand. A difference in my tags compared to the brand tags was quality and overpriced. I am a regular consumer of products from that brand, so I feel that it is a quality brand. Some other person may have had a different experience than me. The brand tags do not change my opinion about the brand.

Gap Khaki Commercial

Gap Khaki Commercial

While browsing YouTube I thought about what would be my favorite commercial. I chose the Gap Khaki commercial as my favorite form of advertisement. The dancing, singing and apparel choices really grabbed my attention and made me want to buy a pair of their khaki pants. The theme tune is very catchy and makes the viewer want to sing a long with the commercial. The swing dancing along with wearing the apparel shows the ease, movement and versatility of the product. The people in the commercial are smiling and having fun while wearing the clothing from Gap. Gap in the late 90's was very effective with their commercials. They used Madonna and Sarah Jessica Parker to star in their commercials. This brought on an image to the Gap brand. The khaki commercial was very effective in advertising the fun, versatile and classic khaki pant. This commercial was one of many great advertising tools for the Gap brand.

Goals for the Semester

My goals for Principles of Advertising:

1. Gain a better knowledge of advertising in general
2. Obtain a good grade in the course
3. Interact with other people in the group activities